Post by dkennedy on Feb 17, 2006 9:00:36 GMT -5
NBC Airs Nascar Daytona 500 in High-Def on Feb 19
February 17, 2006
By John Consoli, Media Week Magazine
NBC will air the 2006 Nascar Daytona 500 on Sunday, Feb. 19, in high definition, televising the action with 76 cameras, including 10 in-cars, from Daytona Speedway. The telecast will also feature a "crew-cam" helmut camera worn by a jack-man in Dale Earnhardt Jr.'s crew to capture pit stop actioon. NBC will also have a "squash-cam," a lipstick-sized camera buried in the grass in the oval that will give viewers the effect of being squashed by the race cars as they speed by.
NBC's coverage of the 48th running of the Daytona 500 will begin at 1:30 p.m. on Sunday, with a one hour Bank of America Countdown to the Green pre-race show, following by the race.
NBC will air Winter Olympics coverage before and after the race.
In 2004, the last time the race aired on NBC, which alternates coverage with Fox, the race was watched by 33.5 million viewers and posted a 10.6 national rating with a 24 share, according to Nielsen Media Research data.
The pre-race show will feature NBC Tonight Show host Jay Leno driving the pace car; Fergie of the group Black Eyed Peas singing the National Anthem, and a performance by rock band Bon Jovi.
February 17, 2006
By John Consoli, Media Week Magazine
NBC will air the 2006 Nascar Daytona 500 on Sunday, Feb. 19, in high definition, televising the action with 76 cameras, including 10 in-cars, from Daytona Speedway. The telecast will also feature a "crew-cam" helmut camera worn by a jack-man in Dale Earnhardt Jr.'s crew to capture pit stop actioon. NBC will also have a "squash-cam," a lipstick-sized camera buried in the grass in the oval that will give viewers the effect of being squashed by the race cars as they speed by.
NBC's coverage of the 48th running of the Daytona 500 will begin at 1:30 p.m. on Sunday, with a one hour Bank of America Countdown to the Green pre-race show, following by the race.
NBC will air Winter Olympics coverage before and after the race.
In 2004, the last time the race aired on NBC, which alternates coverage with Fox, the race was watched by 33.5 million viewers and posted a 10.6 national rating with a 24 share, according to Nielsen Media Research data.
The pre-race show will feature NBC Tonight Show host Jay Leno driving the pace car; Fergie of the group Black Eyed Peas singing the National Anthem, and a performance by rock band Bon Jovi.
