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Post by dkennedy on Mar 31, 2005 6:39:04 GMT -5
CBS' 60 Minutes to Go HDTV
The network will also give the high-def treatment to other news magazines, such as 48 Hours
By Phillip Swann
Washington, D.C. (March 30) -- I predict that CBS will launch a high-def version of its popular news magazines, 60 Minutes and 48 Hours, in the next year.
However, I also predict that the network will not do the CBS Evening News in high-def anytime soon. With the resignation of anchor Dan Rather over the Bush National Guard story, the network will focus exclusively on restoring the nightly newscast's credibility and ratings. It simply doesn't have the time -- nor the inclination -- to worry about HDTV.
However, the network is looking closely at producing the nightly news magazines in high-def. In this crystal ball, it's unclear exactly when CBS will launch 60 Minutes and 48 Hours in HDTV, but it should happen by the 2006 Fall season, if not much sooner. The network believes it's the right move, considering the steady growth of HDTV sales and interest from advertisers to air their spots in high-def.
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