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Post by dkennedy on May 7, 2007 6:05:36 GMT -5
Digeo to Cut Moxi HD DVR Pricing
May 7, 2007
The set-top will be offered at less to cable operators.
By Phillip Swann, tvpredictions.com Facing stiff competition from larger rivals, Digeo says it will cut the price of its Moxi HD DVR to cable operators by one-third.
That's according to an article in Multichannel News.
The publication reports that Digeo CEO Mike Fidler says the new pricing will now be similar to what's charged by set-tops makers Scientific-Atlanta and Motorola. (Cable set-top manufacturers charge cable operators a licensing fee for each unit.)
“Recognizing that the market is very competitive, we’re trying to make sure we offer a product that is appealing and drives the right economics,” Fidler told Multichannel News.
Digeo has struggled to expand its cable reach with just 400,000 subscribers with eight cable TV operators, according to the publication. Motorola and Scientific-Atlanta, which is now owned by Cisco, has millions of subscribers.
Digeo also plans to launch a retail HD DVR later this year. Fidler says the set-top will have enough capacity to store 1,000 hours of video and provide Web-based scheduling.
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