Post by dkennedy on Mar 8, 2007 12:30:17 GMT -5
TiVo Eyes Lower HD DVR Price
The company says it didn't benefit from the recent rise in high-def set sales.
March 8, 2007
By Phillip Swann, tvpredictions.com
TiVo CEO Tom Rogers said yesterday that the company hopes to soon offer a lower-priced HD DVR.
"We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend," Rogers said yesterday.
The TiVo Series 3 HD DVR now has a suggested retail price of $799, although some retailers are selling it for around $625.
Even at the discounted $625 price, the device is a hefty investment for high-def owners who can lease HD recorders from their cable or satellite providers for $10 a month or less.
Rogers acknowledged that TiVo's HD DVR price hurt the company's chances of generating more subs from the growing high-def audience.
"The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item," Rogers told Wall Street analysts yesterday in a conference call. "Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant."
The company says it didn't benefit from the recent rise in high-def set sales.
March 8, 2007
By Phillip Swann, tvpredictions.com
TiVo CEO Tom Rogers said yesterday that the company hopes to soon offer a lower-priced HD DVR.
"We will be highly focused this year on moving forward with a lower-priced, mass appeal High-Def unit, which will allow us to much better participate in the HD television trend," Rogers said yesterday.
The TiVo Series 3 HD DVR now has a suggested retail price of $799, although some retailers are selling it for around $625.
Even at the discounted $625 price, the device is a hefty investment for high-def owners who can lease HD recorders from their cable or satellite providers for $10 a month or less.
Rogers acknowledged that TiVo's HD DVR price hurt the company's chances of generating more subs from the growing high-def audience.
"The other clear learning at retail is that High-Definition television sets are the most important new consumer electronics item," Rogers told Wall Street analysts yesterday in a conference call. "Given the price of our HD unit, we were not able to meaningfully participate in that trend. This also clearly contributed to lower sales volume compared to a year ago, when this trend was nowhere near as significant."
