Post by dkennedy on Nov 16, 2007 9:09:37 GMT -5
DIRECTV Offers Free HD to Space Shuttle
The satcaster says it wants to give something back.
November 16, 2007
By Phillip Swann, tvpredictions.com
DIRECTV today made a High-Definition TV offer that's out of this world.
Literally.
The satcaster says it's willing to install a complete high-def TV system in the International Space Station's orbital laboratory.
The set-up would include free programming, a 42-inch flat-screen HDTV, an HD DVR and even a "velcro-wrapped remote control," presumably to ensure that mission participants are not accidentally hit with a flying remote.
DIRECTV says it's ready to install a satellite dish on the roof of the Harmony module -- if NASA accepts its offer. In fact, it will even offer its top engineer to assist in the installation.
In a press release issued today, the satcaster does comment on what signal strength the shuttle laboratory would receive. But the company appears confident that it would receive a picture -- in crystal-clear HD. And, considering today is not April 1, the offer appears to be serious.
“Sure, there’s the awe-inspiring view of planet earth from more than 200 miles up, but what do you do for an encore after you’ve entered your 180th day in space?” said Jon Gieselman, senior vice president of marketing for DIRECTV. “But on a more serious note, we truly applaud both the shuttle and ISS crew for their incredible accomplishments and are honored to offer an HD experience worthy of the International Space Station. As a satellite TV service we obviously have a vested interest in space exploration and we’ve certainly benefited from NASA’s many technical and scientific achievements over the years. This is one way we can give a little something back.”
The offer is obviously intended to call attention to DIRECTV's recent high-def expansion. The satcaster says it now offers more than 80 national HD channels and will hit 100 by year's end.
The satcaster says it wants to give something back.
November 16, 2007
By Phillip Swann, tvpredictions.com
DIRECTV today made a High-Definition TV offer that's out of this world.
Literally.
The satcaster says it's willing to install a complete high-def TV system in the International Space Station's orbital laboratory.
The set-up would include free programming, a 42-inch flat-screen HDTV, an HD DVR and even a "velcro-wrapped remote control," presumably to ensure that mission participants are not accidentally hit with a flying remote.
DIRECTV says it's ready to install a satellite dish on the roof of the Harmony module -- if NASA accepts its offer. In fact, it will even offer its top engineer to assist in the installation.
In a press release issued today, the satcaster does comment on what signal strength the shuttle laboratory would receive. But the company appears confident that it would receive a picture -- in crystal-clear HD. And, considering today is not April 1, the offer appears to be serious.
“Sure, there’s the awe-inspiring view of planet earth from more than 200 miles up, but what do you do for an encore after you’ve entered your 180th day in space?” said Jon Gieselman, senior vice president of marketing for DIRECTV. “But on a more serious note, we truly applaud both the shuttle and ISS crew for their incredible accomplishments and are honored to offer an HD experience worthy of the International Space Station. As a satellite TV service we obviously have a vested interest in space exploration and we’ve certainly benefited from NASA’s many technical and scientific achievements over the years. This is one way we can give a little something back.”
The offer is obviously intended to call attention to DIRECTV's recent high-def expansion. The satcaster says it now offers more than 80 national HD channels and will hit 100 by year's end.