Post by dkennedy on Jun 15, 2005 4:38:04 GMT -5
DIRECTV WILL 'SOFT LAUNCH' LOCAL HDTV
The satcaster will quietly test the new service in one city or two before launching nationally. But 24 markets will get local HDTV this fall
June 14, 2005
by Phillip Swann, OnHD.TV
Washington, D.C. -- DIRECTV has announced that it will offer High-Definition TV feeds of local channels in 24 markets this fall. This will be the first time that DIRECTV will provide viewers with local high-def coverage.
However, I predict that the satcaster will first test the local HDTV service in one market before launching the service elsewhere. The test could delay the 24 market national
launch until late September or early October. At this time, I am not ready to predict which market will be tested.
The reason for the one-city test: The local HDTV signals will be delivered via a new satellite, which was launched in April, and a new compression technology called MPEG-4. Consequently, the satellite TV service must take special care to ensure that
the new satellite -- and the new technology -- is a-ok before going national. (DIRECTV currently uses MPEG-2 compression technology to deliver TV signals.)
The limited market test would not be unprecedented for DIRECTV. The satcaster has been testing its new Interactive TV service, called DIRECTV Active, in selected cities before launching nationally. The Interactive TV test, which began a few weeks ago, is expected to take up to 30 days.
Eagerly Awaited
DIRECTV's local HDTV service has been eagerly awaited by high-def owners. As of now, HDTV signals of local channels are only available via cable TV. (DIRECTV does provide national HDTV signals of ABC, CBS, Fox and NBC in selected markets.) The satellite TV service hopes that the addition of local HD will stop new HDTV owners from signing up for cable.
DIRECTV plans to offer local HD -- and up to 150 national HDTV channels -- in nearly every market by 2007. The satcaster is launching four new satellites over the next two years to deliver those signals.
Shortly before this fall's launch of the first 24 markets, I predict that DIRECTV will begin selling new MPEG-4 dishes and receivers, which will be needed to receive the local HDTV signals. However, I am not ready to predict at this time if DIRECTV will offer discounts and incentives for current customers to upgrade to the MPEG-4 systems.
I will predict, though, that DIRECTV's 24 market roll out of local HDTV will be done in two stages. DIRECTV has announced that the first 12 markets will be: New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas, Washington DC,
Atlanta, Detroit, Houston, and Tampa Bay.
In the next few weeks, I predict that DIRECTV will announce 12 additional markets that will get local HDTV this fall.
The satcaster will quietly test the new service in one city or two before launching nationally. But 24 markets will get local HDTV this fall
June 14, 2005
by Phillip Swann, OnHD.TV
Washington, D.C. -- DIRECTV has announced that it will offer High-Definition TV feeds of local channels in 24 markets this fall. This will be the first time that DIRECTV will provide viewers with local high-def coverage.
However, I predict that the satcaster will first test the local HDTV service in one market before launching the service elsewhere. The test could delay the 24 market national
launch until late September or early October. At this time, I am not ready to predict which market will be tested.
The reason for the one-city test: The local HDTV signals will be delivered via a new satellite, which was launched in April, and a new compression technology called MPEG-4. Consequently, the satellite TV service must take special care to ensure that
the new satellite -- and the new technology -- is a-ok before going national. (DIRECTV currently uses MPEG-2 compression technology to deliver TV signals.)
The limited market test would not be unprecedented for DIRECTV. The satcaster has been testing its new Interactive TV service, called DIRECTV Active, in selected cities before launching nationally. The Interactive TV test, which began a few weeks ago, is expected to take up to 30 days.
Eagerly Awaited
DIRECTV's local HDTV service has been eagerly awaited by high-def owners. As of now, HDTV signals of local channels are only available via cable TV. (DIRECTV does provide national HDTV signals of ABC, CBS, Fox and NBC in selected markets.) The satellite TV service hopes that the addition of local HD will stop new HDTV owners from signing up for cable.
DIRECTV plans to offer local HD -- and up to 150 national HDTV channels -- in nearly every market by 2007. The satcaster is launching four new satellites over the next two years to deliver those signals.
Shortly before this fall's launch of the first 24 markets, I predict that DIRECTV will begin selling new MPEG-4 dishes and receivers, which will be needed to receive the local HDTV signals. However, I am not ready to predict at this time if DIRECTV will offer discounts and incentives for current customers to upgrade to the MPEG-4 systems.
I will predict, though, that DIRECTV's 24 market roll out of local HDTV will be done in two stages. DIRECTV has announced that the first 12 markets will be: New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas, Washington DC,
Atlanta, Detroit, Houston, and Tampa Bay.
In the next few weeks, I predict that DIRECTV will announce 12 additional markets that will get local HDTV this fall.
