Post by dkennedy on Mar 6, 2007 6:23:47 GMT -5
Time Warner Adds WealthTV to HD VOD
The network offers lifestyle programming for high income viewers.
March 6, 2007
By Phillip Swann, tvpredictions.com
Time Warner Cable has added WealthTV to its HD On Demand menu in selected cities.
WealthTV, whose tagline is "It's Your Life...Spend It Well," offers a variety of lifestyle programming for higher-income viewers such as features on travel, shopping and luxury automobiles.
WealthTV programs now available on TW's HD VOD are: Wealth on the Water, which features luxury yachts; Let's Shop: Bangkok; and Wealth on Wheels.
Time Warner and several other cable operators are bolstering their HD On Demand lineups as a way to expand high-def programming without adding entire channels.
It requires more system space to add an entire high-def network than an on-demand offering.
For WealthTV, which has struggled to find spots in space-squeezed cable and satellite lineups, On Demand is an opportunity to reach a wider audience.
The network offers lifestyle programming for high income viewers.
March 6, 2007
By Phillip Swann, tvpredictions.com
Time Warner Cable has added WealthTV to its HD On Demand menu in selected cities.
WealthTV, whose tagline is "It's Your Life...Spend It Well," offers a variety of lifestyle programming for higher-income viewers such as features on travel, shopping and luxury automobiles.
WealthTV programs now available on TW's HD VOD are: Wealth on the Water, which features luxury yachts; Let's Shop: Bangkok; and Wealth on Wheels.
Time Warner and several other cable operators are bolstering their HD On Demand lineups as a way to expand high-def programming without adding entire channels.
It requires more system space to add an entire high-def network than an on-demand offering.
For WealthTV, which has struggled to find spots in space-squeezed cable and satellite lineups, On Demand is an opportunity to reach a wider audience.