Best Buy to Include TiVo In HDTVs TVPredictions.com
Washington, D.C. (May 26, 2010) -- TiVo and Best Buy are teaming to include TiVo's software in Insignia HDTVs, enabling viewers to use digital recording features without a set-top.
The two companies did not say when the Insignia/TiVo TVs would be available or how much they will cost. The Insignia TV is Best Buy's exclusive TV brand.
In a press release, Best Buy and TiVo said the DVR-equipped sets would be Broadband-capable and that users could go online to access content. TiVo's latest DVRs allow users to access the Internet to find videos related to regular programming.
"Consumers tell us they want the best of Internet-based content delivered right to their televisions without the hassle of having to fumble with multiple devices, wires, and remotes," said Fernando Silva, vice president of Best Buy Exclusive Brands.
Swanni's Take: The success of the Insignia/TiVo HDTV will depend largely on pricing. Consumers are loathe to pay extra for TV add-ons, particularly if they already have access to those features at home via a cable or satellite DVR. Consequently, Best Buy and TiVo might have to discount the sets to wary TV shoppers.
However, it is true that people have set-top fatigue. Therefore, some people could be inclined to give the TiVo/Insignia a try if they are in the market for a new TV.