Warner Bros. Launches HD-DVD-To-Blu-Ray Trade-In Program Published by Brian Jacks, MTV Movies Blog on Wednesday, April 22, 2009 at 10:49 am.
Those of us who choose poorly on the high-definition format war now have slightly more reason to celebrate. Fifteen months after going Blu-ray-only, Warner Bros. has launched the “Red2Blu” program.
The initiative will allow customers to swap their HD-DVD discs with their Blu-ray counterparts for a nominal charge of $4.95 plus $6.95 shipping and handling. Participants in the program are instructed to mail in the cover art to quality for the trade-in, which is in contrast to similar programs which require the original disc to be returned.
For more on “Red2Blu” and to start the process of swapping out your defunct copies, visit Red2Blu.com.
It only costs $12 if you do 1 movie. That $6.95 shipping fee is a flat fee for your entire order (up to 25 movies).
Last night, I placed an order to trade in 16 movies and my total cost (after shipping and tax) was just under $90, which averages out to $5.63 per. With the flat shipping fee, obviously the more you trade in, the lower the average cost is per title. I bought most of my HD DVDs cheaply in sales (with some free ones thrown in), so I don't think $5-and-change is too unreasonable to switch to the Blu-ray. Especially since you only have to send in the cover artwork, so you get to keep all the HD DVDs.